Daniel Sumbang
Creative Director | Culture-Driven Storyteller | Digital Innovation Leader
ABOUT ME
Heyyy. I’m Daniel.
Creative Director and Art Director with 15+ years leading integrated, omnichannel, and culture-driven campaigns across CPG, tech, and entertainment brands. I’ve led creative teams, built brand platforms, and delivered award-winning work for Schick, Xfinity, and Tazo. From concept to launch, I love shaping ideas that blend storytelling, design, and strategy — the kind that make people feel something, and say, “Yoooo. That’s hella me.”
My experience runs the gamut — experiential activations, gaming, digital, content creation, OOH stunts, social-first ideas, even a few wild TV spots — basically, if it’s a creative challenge, I’m in. I believe in smart, fun work that earns attention and gets folks talking.
Outside the day-to-day, I’ve spent the past decade teaching at Miami Ad School NYC, paying forward the lessons, chaos, and joy of this industry to the next wave of creatives.
And when I’m not making things? I’m binging way too much TV. I’m the friend you text for the new, new — bonus points if it involves time travel, multiple timelines, or missing kids.
Let’s work together and make things —
dsumbang@gmail.com
I’m available for any creative direction, art direction & design needs. Open for both freelance or full-time opportunities.
Resume
EXPERIENCE
FREELANCE - NEW YORK, NY
CREATIVE DIRECTOR/ACD, ART 2022 - PRESENT
RUTH - Ziploc, Mrs. Meyer’s, Glade, and Pitch
BURSON - Nova Nordisk, Novartis, and Pitch
HAVAS - Lincoln Financial Group
CHIYO - Brand Consulting
GOODKID — NEW YORK, NY
CREATIVE DIRECTOR APRIL 2021 - JULY 2022
Client: Xfinity
FREELANCE - NEW YORK, NY
CREATIVE DIRECTOR/ACD, ART MAY 2019 - 2021
EDELMAN - Klondike, TAZO, Schick Hydro & Xtreme, Edge, Hawaiian Tropic, Banana Boat, HP, & eBay
MKTG - Diageo
Devries - Pitch Work (Fitness)
VAYNERMEDIA - Pitch Work (Spirits)
TBWA \ INTEGER GROUP - NEW YORK, NY
SENIOR CREATIVE, ART OCTOBER 2017 - 2019
Client: M&M'S, SNICKERS, Twix, Combos, Extra Gum, 3 Musketeers & Maltesers
PUBLICIS - NEW YORK, NY
ASSOC. CREATIVE DIRECTOR, MAY 2016 - 2017
Client: Garnier & Cadillac
MRM//MCCANN - NEW YORK, NY
FREELANCE ASSOCIATE CREATIVE DIRECTOR, MARCH 2016 - MAY 2016
Client: Verizon
VAYNERMEDIA - NEW YORK, NY
FREELANCE SR. ART DIRECTOR, JANUARY 2016 - MARCH 2016
Client: Mountain Dew
PUBLICIS - NEW YORK, NY
ART DIRECTOR, MARCH 2015 - DECEMBER 2015
Clients: Oral-B, Crest, Scope & Garnier
GREY GROUP - NEW YORK, NY
ART DIRECTOR, APRIL 2013 - MARCH 2015
Clients: Pantene (Global & NA), Pringles (Global & NA), NFL, Ally Bank, Canon, Clairol, Playtex Baby, Hasbro, TJMaxx, GSK Brands -- Physiogel, Breathe Right,
Coldrex/Beechams & Panadol
FREELANCE - NEW YORK, NY
ART DIRECTOR, MARCH 2011 - APRIL 2013
Agencies: Built By The Factory, The Economist, Momentum & 360i
Clients: Essence Music Festival 2013, People En Español, PG&E, KPMG, Google & Kraft Foods
DIRECTV - NEW YORK, NY
DIGITAL DESIGNER, AUGUST 2011- 2013
INTERNSHIP - NEW YORK, NY
ART DIRECTOR INTERN, JANUARY 2010 - 2010
Agencies: GlobalHue & People, Ideas & Culture
Clients: Estee Lauder, Walmart, Jeep, Bermuda, Museum of Hip-Hop, Six Flags & Robe Di Kappa
EDUCATION
MIAMI AD SCHOOL - SAN FRANCISCO & NEW YORK - 2010
Art Direction
UNIVERSITY OF CALIFORNIA: SANTA BARBARA - 2008
BA in Art Studio w/ Emphasis in Digital/Media Design
Minor in Black Studies
TEACH
MIAMI AD SCHOOL - NEW YORK
INSTRUCTOR, JULY 2014 - PRESENT
Interactive Concepting
Gaming Concepts
Pop Culture Engineering
Head to Head
Vector Imaging
WHAT I DO
Creative Direction
Art Direction
Concepts and Ideation
Brand Strategy
Design Developement
Marketing Campaigns
Video Production
Experiential & Digital Activations
Social Amplifications
Brand Identity Design
User Experience
Project Management
Design - TVC, Digital & Print
ADOBE CREATIVE SUITE
Photoshop, Illustrator, InDesign, XD, After Effects, Final Cut Pro, Premiere
Let’s Link Up
Please complete the form below
Daniel Sumbang
Creative Director | Art Director | Designer
dsumbang@gmail.com
LinkedIn | WorkingNotWorking | Instagram
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