We took all the weird fun of Combos to the biggest pop culture event of the season: Z100's JINGLE BALL. For the event, we created a experiential concert activation, unique celebrity swag, and a :30 commercial to premiere at the live concert. The commercial had unique parameters: green screen, small budget, heavy product placement, and Z100 radio talent.
Well, we threw it all in. As in we actually threw lots of bags of Combos.